In 2014, Oregon Hillel expanded to serve the Oregon State University campus in addition to the University of Oregon. They needed a modern logo that reflected the change, but wanted to maintain some brand consistency moving forward.
Using guidelines provided by Hillel International with regards to font and general usage, I updated the tree to represent the strength and vibrancy of Hillel's growing student community. Vertical and horizontal options were provided for flexibility in use on everything from stationery to signage to swag.
Brand created while employed at TechnaPrint, Inc.